Booking logged
- Name
- Thandi
- Job
- New enquiry
- Where
- Howick
- When
- Call back, morning
I’m Sean, a one-person studio in Howick. I design and build websites, apps and AI tools that make South African businesses look bigger and work smaller.
That’s the ten-second version.
The real one is built around your actual business: your photos, your areas, how your customers like to book, and the admin behind it.
One example business, Hadeda Pool Co. Their tired old website, rebuilt in front of you, then tried on a phone.

Featured build
Pool repairs and servicing in the KZN Midlands. An example business, made up for this page.
Hadeda fixes pools well, and loses work to the business down the road with the better website. They’re made up for this page, but you’ve met them.
Tuesday, 21:14
“Are you open Saturday? The pool’s gone cloudy.”
Every evening
Quotes written up after the kids are in bed.
Since 2019
A website that tells people to book on Facebook.
Hadeda Pool Co. is an example business.
Drag across the site. Same business, same pool.
Open the full Hadeda Pool Co. site A concept by SWJ Digital. Hadeda Pool Co. is not a real company.
So the new site works best there. Booking a visit takes three taps. Try it on the phone.

Swim-ready water, all year.
A message arrives at 21:40. By morning it’s logged, the job is planned and the reply is written, waiting for one tap. Nothing goes out until you approve it.
Example
Booking logged
Job card
Call back before 10:00, find out what's needed, quote the same day.
Reply drafted
Hi Thandi, thanks for getting in touch. We'll call you tomorrow before 10:00.

I’m Sean Johnson, in Howick, KwaZulu-Natal. My background is property operations, events and customer service, so I start from how the work actually happens. Strategy, design, the build and the launch content come from one person. You always talk to the one who made it.
Price, scope, timing and what to expect. Anything else, ask on WhatsApp and you’ll get a direct reply from Sean.
Every project is scoped individually. We discuss what you need, then agree the deliverables, price and timeline in writing before work starts. There are no public packages or hidden extras.
You do not need a technical brief. A few lines about your business and what you are trying to achieve are enough to start a useful conversation.